Why Smithlist?

P.S. What's with the name Smithlist?

No, I'm not trying to be like Craig or Angie.

"Smith" originally referred to tradespeople who worked with metal — blacksmiths, etc. These smiths were the small businesses of yore.

And while contemporary usage of the word is looser and more figurative (think of the tunesmith who composes popular music), smith still evokes the craft and diligence and sweat that has characterized small business work from the Middle Ages right up to today.