General Manager
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Location: Connecticut (On-site)
Reports To: Owners
Job Type: Full-time
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Company Overview
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Tower Optical has been crafting iconic outdoor binocular viewers for over 85 years. Our viewers
are fixtures at America’s most treasured landmarks—from the Empire State Building to Niagara
Falls. The business is under new ownership. As we enter a new phase of growth, we’re seeking
a hands-on General Manager to oversee daily operations and help scale & modernize the
business.
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Position Summary
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We are looking for a results-oriented General Manager to run the day-to-day business and
improve core operations. This is a highly operational role best suited for someone who enjoys
rolling up their sleeves to solve problems, support a small team, and keep customers happy.
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Key Responsibilities
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Operations & Fulfillment
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Oversee service requests, part orders, shipping, and viewer installations.
Prioritize customer needs and set the schedule for the team to execute.
Ensure timely and quality completion of viewer servicing and customer repairs.
Communicate & coordinate with vendors for procurement and deliveries.
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Sales & Customer Success

• Oversee customer communications, and set a customer-first tone across the business.
• Respond to inbound sales inquiries, and follow up with prospective customers.
• Manage and help optimize an outbound sales process to target and engage prospects.
• Maintain key client relationships with support from ownership.

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Team and Systems Management

• Supervise a small team, ensure accountability, and retain employees.
• Screen and hire additional employees as necessary.
• Maintain and optimize workflows using digital tools and processes.

Basic Financial & Reporting Duties

• Track expenses, assist with budgeting, and flag cost-saving opportunities.
• Monitor key operational metrics and prepare summary reports for leadership.
• Work with accounting to ensure timely invoicing and collections.

Qualifications

• 8+ years in operations, customer service, or general business management.
• Excellent organizational, interpersonal, and problem-solving skills.
• Highly entrepreneurial; can execute proactively & independently
• Comfortable using spreadsheets, email, and workflow software.
• Experience working in a hands-on, small team environment.
• Sales and management experience is a plus.
• Manufacturing, hardware, or light industrial experience is a plus.

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Expected compensation for this position includes a base-pay of $80,000-$120,000
commensurate with experience as well as a profit share up to $20,000 in year one. Our ambition
is to treat the general manager as an operating partner, and build towards ownership
compensation in the long term.